---
title: "Dustin Deling | Digital Strategy & Growth Case Studies"
url: https://dustindeling.com/case-studies
markdown: https://dustindeling.com/case-studies.md
author: Dustin Deling
updated: 2026-11-04
---

Proven Execution & Revenue Growth

# Case Studies & Performance Impact

Detailed breakdowns of how strategic channel management, advanced tracking architecture, and targeted experimentation drive enterprise-level revenue and profitability.

The Minnesota Star Tribune

## Scaling $9.5M Portfolio & Driving 40% YoY SEO Revenue Growth

+40% YoY Revenue

### The Challenge

Managing 100+ active paid media accounts totaling $9.5M in spend required tighter performance governance, updated revenue modeling, and refreshed service packages to unlock client growth potential.

### Strategy & Execution

Built a business economics discovery framework connecting ad spend directly to true client profit margins. Recruited a new SEO Lead, restructured team workflows across 7 specialists, and revamped client service packages.

### Key Outcomes

- Achieved 40% YoY revenue growth in SEO.
- Standardized conversion tracking across 100+ media accounts.
- Established clear portfolio-level pacing and margin models.

NordicClick

## Doubling Tasting Room Visits & Increasing Revenue by 95% YoY

2x Visits / +95% Revenue

### The Challenge

A regional winery client wanted to transition from top-of-funnel reach metrics to verifiable physical location visits and high-margin direct-to-consumer revenue.

### Strategy & Execution

Restructured legacy Google Ads campaigns around a Target ROAS bidding model tied to on-site Winery Visit conversion events and local intent search funnels.

### Key Outcomes

- Doubled physical tasting room visits year-over-year.
- Increased tracked program revenue by 95% YoY.
- Established repeatable location-based attribution.

DecksDirect

## $150,000 Incremental Weekly Revenue & #1 Market Share

+$150k Weekly Revenue

### The Challenge

Competing directly against national home improvement giants (The Home Depot, Lowe's, Menards) in high-cost, competitive ecommerce search auctions.

### Strategy & Execution

Led complex Google Shopping feed integration and structured an aggressive, high-intent SEO campaign targeted around category-defining decking terminology.

### Key Outcomes

- Generated $150,000 in incremental weekly revenue via Google Shopping.
- Captured #1 search market share over major Big-Box retailers.
- Delivered the most page-one keyword rankings in company history.

Shift7, Merkle Company

## Adobe Target Personalization & Analytics Infrastructure

+44% Engagement

### The Challenge

An enterprise manufacturer needed end-to-end user behavior visibility across mobile and web platforms to justify personalization software investments.

### Strategy & Execution

Planned and executed the client's first mobile app analytics setup using Adobe Analytics, followed by an Adobe Target proof-of-concept pilot for personalized user journeys.

### Key Outcomes

- Increased web engagement by 44% via personalized experiences.
- Implemented full mobile app event tracking in Adobe Analytics.
- Proved ROI for enterprise optimization toolsets.