---
title: "Dustin Deling | Leadership Pillars & Leadership Philosophy"
url: https://dustindeling.com/experience
markdown: https://dustindeling.com/experience.md
author: Dustin Deling
updated: 2026-11-04
---

Leadership & Strategic Execution

# Experience & Core Leadership Pillars

How structured operational leadership, rigorous data governance, and channel alignment transform paid media operations into scalable revenue growth drivers.

Pillar 01

## Portfolio Revenue Governance

Managing large-scale paid search operations requires rigorous pacing models, bid architecture checks, and performance benchmarks to ensure capital is consistently deployed to high-return channels.

Pillar 02

## Unit Economics & Profitability Alignment

A high ROAS can be misleading if it doesn't account for true customer acquisition costs, gross margins, and lifetime value. Performance models must tie directly to bottom-line profitability.

Pillar 03

## Attribution & Tracking Rigor

Decisions are only as good as the underlying data. Building resilient tracking setups across Google Tag Manager, GA4, server-side events, and CRMs ensures accurate conversion reporting.

Pillar 04

## Cross-Functional Team Enablement

Leading media teams through clear process frameworks, ongoing skill development, and cross-departmental collaboration between paid media, creative, and analytics teams.