---
title: "Resume | Dustin Deling"
url: https://dustindeling.com/resume
markdown: https://dustindeling.com/resume.md
author: Dustin Deling
updated: 2026-11-04
---

Professional History

# Executive Resume

Enterprise media leadership, multi-channel growth management, and digital strategy background.

[Download Resume (.docx)](https://dustindeling.com/Dustin_Deling_Resume_Paid-Search-.docx) [Get in Touch](https://dustindeling.com/contact.md)

Professional Summary

Results-driven paid media leader with 12 years directing SEM, SEO, Paid Social, and CRM programs across ecommerce, B2B, B2C, and local verticals. Combines hands-on analytics and rigorous A/B experimentation with AI-driven workflows to improve ROAS, reduce CPA, and scale channel performance. Partners with cross-functional and senior stakeholders to translate performance insights into strategy and measurable, repeatable growth.

Work History

## 12 Years Across Agency, In-House & Enterprise Media

### Paid Media & SEO Manager

[The Minnesota Star Tribune](https://www.startribune.com) | Minneapolis, MN

Aug 2024 to Present

- Own strategic and budget oversight for 100+ paid media accounts totaling $9.5M in spend, translating business objectives into channel strategy, pacing, and portfolio-level optimization.
- Direct a team of 7 SEM and SEO specialists, providing strategic guidance, mentorship, and performance governance across a matrixed organization.
- Hired a new SEO Lead and revamped the service offering, driving 40% YoY revenue growth.
- Built a business economics discovery framework and conversion tracking methodology that connects ad spend directly to real revenue and margin, not just platform-reported leads.

### Director of Digital Marketing

[NordicClick](https://nordicclick.com) | Minnetonka, MN

Aug 2022 to Aug 2024

- Restructured a winery client's Google Ads campaigns around a Target ROAS model tied to onsite Winery Visit conversions, doubling tasting room visits YoY and increasing tracked revenue by 95% YoY.
- Directed cross-functional teams through planning and execution of marketing initiatives, ensuring alignment with business goals and timelines.

### Digital Marketing Manager

[Shift7, Merkle Company](https://www.shift7digital.com) | Chicago, IL

Nov 2021 to Jun 2022

- Launched an Adobe Target proof of concept pilot to enable personalization and continuous optimization, resulting in a 44% increase in website engagement.
- Successfully planned and executed the first mobile app analytics implementation using Adobe Analytics, enabling end-to-end user behavior tracking.

### Digital Marketing Manager

[DecksDirect](https://www.decksdirect.com) | Plymouth, MN

Apr 2021 to Oct 2021

- Led Google Shopping feed integration, generating $150,000 in incremental weekly revenue.
- Directed SEO strategy that achieved number one market share for decking-related search terms, outperforming The Home Depot, Lowe's, and Menards, and produced the most page-one keyword rankings in company history.
- Directed end-to-end digital marketing strategy, providing strategic direction and coaching to internal team members and agency partners across the full customer journey.

### Digital Marketing Manager

[Windmill Strategy](https://www.windmillstrategy.com) | Minneapolis, MN

Jun 2020 to Nov 2020

- Created A/B testing plan for Facebook ads improving conversions by 28%.

### Paid Media Manager

Voro Digital | Minneapolis, MN

Oct 2018 to Apr 2020

- Improved Paid Search measurement with call tracking resulting in 1,699% ROAS for new patients.
- Increased a client's monthly organic traffic by 162%.
- Led and mentored a team of 5 planners and analysts.

### Sr. Digital Strategist

[Modern Climate](https://www.modernclimate.com) | Minneapolis, MN

Jul 2018 to Oct 2018

- Led cross-functional teams through the planning and execution of digital marketing campaigns end-to-end.

### Sr. Digital Strategist

[PARQA Marketing](https://parqamarketing.com) | Minneapolis, MN

Jul 2017 to Jul 2018

- Directed the paid campaign to increase awareness for Cargill's Nutrena brand resulting in 285,652 brand impressions and 3,616 visits with a conversion rate of 22.7%.
- Launched new salary guides to provide thought leadership lead magnet which resulted in 171 incremental leads with a conversion rate of 38%.
- Concurrently ran freelance marketing (The Local Demand) for Core Exteriors, driving $1.5M in first-year revenue with YoY growth over the following two years.

### Sr. Digital Marketing Specialist

[Perrill](https://www.perrill.com) | Minnetonka, MN

Feb 2015 to Jul 2017

- Served as sole SEO strategist and account manager for a portfolio of up to 20 clients, driving optimizations and translating performance data into clear, client-friendly reporting.

### Digital Marketing Associate

Revo Brand Group | Plymouth, MN

Jan 2014 to Feb 2015

- Grew 50 Campfires' monthly reach to over 3 million by executing social strategy across Pinterest, Instagram, and Twitter while authoring 50+ SEO-driven articles on trending outdoor topics.

Credentials

## Certifications & Education

### Certifications & Training

- Google Ads (Search, Display, Video, Shopping)
- Google Analytics 4 (GA4)
- Google Tag Manager
- Microsoft Ads
- PPC Mastery, AI Agent Challenge
- Web Fundamentals, Codecademy
- HubSpot (Inbound Cert, internal CRM workflows)
- Hootsuite & Microsoft Excel Certification

### Education & Technical Stack

Minnesota State University, Mankato

B.S., Communication Studies, Psychology

Technical Core Stack

- GA4
- Adobe Analytics
- Adobe Target
- Looker Studio
- CRM & AI Workflows