Detailed breakdowns of how strategic channel management, advanced tracking architecture, and targeted experimentation drive enterprise-level revenue and profitability.
The Minnesota Star Tribune
Scaling $9.5M Portfolio & Driving 40% YoY SEO Revenue Growth
+40% YoY Revenue
The Challenge
Managing 100+ active paid media accounts totaling $9.5M in spend required tighter performance governance, updated revenue modeling, and refreshed service packages to unlock client growth potential.
Strategy & Execution
Built a business economics discovery framework connecting ad spend directly to true client profit margins. Recruited a new SEO Lead, restructured team workflows across 7 specialists, and revamped client service packages.
Key Outcomes
•Achieved 40% YoY revenue growth in SEO.
•Standardized conversion tracking across 100+ media accounts.
•Established clear portfolio-level pacing and margin models.
NordicClick
Doubling Tasting Room Visits & Increasing Revenue by 95% YoY
2x Visits / +95% Revenue
The Challenge
A regional winery client wanted to transition from top-of-funnel reach metrics to verifiable physical location visits and high-margin direct-to-consumer revenue.
Strategy & Execution
Restructured legacy Google Ads campaigns around a Target ROAS bidding model tied to on-site Winery Visit conversion events and local intent search funnels.
Competing directly against national home improvement giants (The Home Depot, Lowe's, Menards) in high-cost, competitive ecommerce search auctions.
Strategy & Execution
Led complex Google Shopping feed integration and structured an aggressive, high-intent SEO campaign targeted around category-defining decking terminology.
Key Outcomes
•Generated $150,000 in incremental weekly revenue via Google Shopping.
•Captured #1 search market share over major Big-Box retailers.
•Delivered the most page-one keyword rankings in company history.
An enterprise manufacturer needed end-to-end user behavior visibility across mobile and web platforms to justify personalization software investments.
Strategy & Execution
Planned and executed the client's first mobile app analytics setup using Adobe Analytics, followed by an Adobe Target proof-of-concept pilot for personalized user journeys.
Key Outcomes
•Increased web engagement by 44% via personalized experiences.
•Implemented full mobile app event tracking in Adobe Analytics.