My AI-Powered Workflow

Expert Strategy, Delivered at Portfolio Scale.

I manage a book of nearly 50 Google Ads accounts with a suite of AI agents running on Anthropic's Claude Code, extended with tools I built myself. Every account gets the same depth of review a single flagship account would. Every change still goes through me.

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~50 Accounts

Audited on a Schedule

Weekly budget and search-term checks, monthly account and keyword audits, and quarterly deep dives run automatically across the whole book.

One Plan

Per Account

Findings from every audit merge into a single prioritized plan, ranked by effort against impact, so the highest-value fixes come first.

0 Changes

Without Approval

The system is read-only by default. Nothing reaches a live account until I have reviewed and approved that specific change.

What the System Does

Specialist-Level Audits, Scored 0–100

Each area of an account has its own AI agent with its own diagnostics. Every agent reads the client's business context first (margins, goals, service areas, offers), so recommendations fit the business, not a generic checklist.

Conversion Tracking

Tag health, counting, primary vs. secondary goals, double-counting.

Account Structure

Settings, naming, campaign and ad group architecture.

Keywords

Match types, duplicates, cannibalization, wasted spend.

Search Terms

N-gram waste, negative coverage, terms worth promoting.

Quality Score

Expected CTR, ad relevance and landing page trends.

Ad Copy

RSA coverage, pinning, asset performance, testing.

Landing Pages

Message match, speed, broken URLs, conversion paths.

Budgets & Bidding

Pacing, limited campaigns, bid strategy fit.

Audiences

Segment performance, exclusions, customer lists.

Geo & Schedule

Location, device, daypart and demographic targeting.

Performance Max

Asset groups, channel mix, brand protection.

Competition & Offer

Impression share, auction position, offer strength.

What I Built on Top

Turning Audits Into a Managed Book

Audits alone don't move accounts. These are the tools I built so the findings turn into decisions, changes and client communication at portfolio scale.

Portfolio Dashboard

One view of the whole book: month-to-date spend and pacing projections, weekly budget and search-term signals, ad asset coverage, and every account's latest audit scores with links to the full reports.

Master Optimization Plans

Every audit for an account merges into one plan ranked by effort against impact. I mark each fix as push live, client decision or manual work, and the plan routes it.

Approved Change Pipeline

Approved fixes are applied through the Google Ads API: validated first, applied, then read back from the live account to confirm. Anything that can't go live is flagged with the reason and the owner.

Client Build Books

Clients get a workbook of new ads, keywords, negatives and assets to approve line by line, and afterwards a record of exactly what changed in their account.

Guardrails

Automation With a Human in Charge

Speed only matters if the changes are right. Every workflow follows the same four steps.

1

Read-Only by Default

Audits and dashboards only read account data. They never change an account.

2

I Approve Every Change

Recommendations are dry runs until I sign off on the specific change, and client-facing decisions go to the client.

3

Validated, Then Verified

Each change is validated before it's applied and checked against the live account afterwards.

4

Logged and Shared

Every change is written to the account's change log, and the client gets a record of what changed.

A Real Example

143 Approved Fixes Across 24 Accounts in One Day

24 Accounts / 1 Day

The Challenge

A full round of audits across a book of local service, healthcare, retail and hospitality accounts produced more than 140 approved fixes: tracking cleanup, negatives, keyword restructures, ad rewrites and landing page corrections.

Strategy & Execution

I marked each fix in the master plans as push live, client decision or manual work. AI agents applied the approved changes account by account, validating each one first and confirming it live afterwards.

Key Outcomes

  • • 93 fixes fully live and verified the same day.
  • • The other 50 routed to the right owner (me, the web team or the client) with what's left.
  • • Unverifiable ad claims were left out rather than guessed.
  • • Each client received a record of every change.
Always Learning

Part of a Global Community of Paid Search Specialists

I'm a member of an international community of more than 2,000 paid search specialists. Weekly expert Q&As, peer account reviews and shared playbooks keep my methods current as Google Ads and AI tools change month to month, and the AI workflow on this page keeps improving with them.

2,000+

Specialists Worldwide

Peer review and shared testing beyond any single agency or market.

See What This Finds in Your Account

A full Google Ads audit across tracking, structure, keywords, search terms, ad copy, landing pages and more, plus a live session walking through the findings and fixes.

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